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The Power of LinkedIn: Web Traffic
There’s no secret formula to measure the impact of social channels. But lately, LinkedIn’s impact really trumps Twitter and Facebook for B2B. One specific area stands out: Web traffic. There’s a...
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5 Tips to Create More Effective Landing Pages – and Improve Conversions by 75%
Landing pages – one of the most crucial aspects of the inbound marketing equation. No matter how many resources you put behind a marketing campaign, if the landing page isn’t optimized for conversions,...
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Inbound Marketing: A Magic Pill For Driving More Leads?
HOORAY INBOUND MARKETING!! It’s tough not to get swept up by the inbound marketing hype machine these days. Leads, demand generation and more leads – that’s the promise of vendors like HubSpot and...
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7 Questions to Ask Before Launching an Integrated Marketing Campaign
There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty. But if one or two puzzle pieces get lost — the business impact and ROI...
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Top 6 Content-Marketing Takeaways from Inbound ’13
What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city? A ton of strong, practical and ready-to-implement inbound marketing ideas. While there’s more...
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